INTRODUCTION TO GOOGLE ON-PAGE SEO
A great SEO strategy is focused on getting the entire website to a good level. Instead of using common keywords across all of your sites, you should customize your SEO page-by-page, giving each individual web page the best chance to perform well in SERPs. That’s what the SEO page is all about. When you focus on these SEO elements on each page of your website, you can spread the SEO wealth and work to get multiple page rankings for specific, targeted keywords. Here are the elements of SEO on-page that every company should be talking about. Hello! Hi there! Welcome to another material from WebsitesAdvice ‘s SEO SERIES. As already mentioned in the brief introduction, we ‘re going to discuss the fundamentals of ON-PAGE SEO. Are you ready?
Over the last few years, Google has released a number of updates to its search engine algorithm, the majority of which were Panda, Penguin and Hummingbird. These updates set augmented rules on how owners can arrange their sites for link building, create incoming links, and use anchor text for outgoing links. Notwithstanding the changes, though, on-page SEO hasn’t changed all that much. Each on-page SEO function is actually for the benefit of the customer. Yet, most SEOs have not yet come to terms with this fact.
Google wants the user to be happy when they visit your website. And, the only way that Google should know that users of your site are satisfied is when they’re engaged. How long are they going to spend reading your content? I’m going to show you the essential things to pay attention to in this content. They will increase your search traffic, raise your rankings, and make off-page SEO much easier for you.
Unintentional duplicate content will slow down indexing, so check your site to delete it. It makes some sense. Don’t we all hate to wait, after all? Yet, the instant gratification of the internet has only made us more impatient. This makes sense, though, that Google cares about page loading time (and has been around for a very long time). From the Official Blog of Webmasters:
Back in 2010, Matt Cutts announced that the pace of the web would be lower than other primary ranking factors, such as importance, authority ties, and so on. That’s not as accurate anymore. Nowadays, speed is important, almost as much as a keyword phrase. Recent studies show that a one-second delay in page response time will result in a 7 % reduction in conversions.
Therefore, if it was not already clear, the pace of the web would have an absolute effect on rankings, as described in this infographic:
ESSENTIAL TAG FUNDAMENTALS
Are you taking meta tags seriously? Although the role of the title tag or meta description has changed significantly over the last few years, it is still a good practice to pay attention to them.