Search Engine Optimization is considered one of the most effective strategies in website marketing leading your page rank on top. However, despite its advantages, SEO has some disadvantages too. Here is the rundown of the Pros and Cons of SEO brought to you by WebsiteAdvice and WebsiteAdvice Plus.
The Pros
1. The clicks are free.
Compared to Pay-Per-Click (PPC) marketing, SEO traffic from clicks is free. SEO can give enormous free-flowing traffic without you paying a single dime. Of course, your SEO marketing will be more effective, and more traffic from clicks will appear when your website has various credible backlinks and helpful content.
2. There are organic results 24/7.
When performing SEO, gaining organic traffic should be one of your ultimate goals because it is the most significant traffic a website could get. The best thing about doing SEO is to have this organic traffic anytime and anywhere. Furthermore, this organic traffic will make your website rank on top organically.
3. Targeting words are cost-effective.
Google Analytics can help you hand-in-hand in targeting words effectively. Taking time to study your page algorithm can give you invaluable knowledge on which keywords are giving you great results and which ones are not. By doing this, it will help you identify the cost-effective keywords which can address your needs.
4. SEO is cost-effective in the long run.
SEO marketing is time-consuming because results can take too long. On the brighter side, having an SEO Marketing plan and implementing it would be much more cost-effective than PPC marketing via Google AdWords.
5. Organic results attract 10x clicks that ads do.
Organic clicks are more appealing to Google. Thus, the goal of SEO is to make your website show up when someone is doing a particular search. Ranking on top will surely attract potential clients.
The Cons
1. It takes time to see results as your site increases in authority.
Producing a result is one of the disadvantages of SEO. It takes time to plan for SEO marketing, and there is a need for a thorough process of gathering information, observing trends, and creating content. If you want an immediate result to increase your sales, SEO probably is not the best answer.
2. You need a specialist team of technical SEOs, content creators, and link builders.
If you want to go for SEO to the next level, you need to hire an SEO specialist who would set up your website to the fullest. Content creators are of great help in hitting the target keywords. Link builders are also needed. Link builders can supply your page with high-quality links that can increase your website rank. Overall, a team composed of several specialists can help you a lot, but hiring them can be expensive.
3. You don’t control Google algorithms, and changes roll out regularly.
There are no guarantees of positive results when pursuing SEO. Google algorithms change constantly, and Google has some updates now and then. These changes continuously fluctuate rankings. Hence, being vigilant and versatile to these changes is needed if you want your page to climb on top or maintain its current rating.
4. There is no guarantee your strategy will outrank your competitors.
With millions of pages competing to be on top, it is challenging to think of strategies that will outwit others. SEO must be committed and consistent to maintain its effectiveness. SEO also needs serious planning and consideration.
Despite the disadvantages cited, WebsitesAdvice and WebsitesAdvice Plus believe that SEO is effective in your website marketing journey. The pros can outweigh the cons given. If you want to learn more about SEO, WebsitesAdvice and WebsitesAdvice Plus have articles for you. Should you have any queries, contact one of our experts anytime.
