How to Build an Amazon Affiliate Website


When it comes to making money online, you’ll have plenty of options available to you. Frankly, just choosing an online type of business to run with can be quite overwhelming. Blogs, niche sites, the sale of your freelancing services, and on and on. Many people are however drawn to the model of the Amazon Associates affiliate. Hi there, WebsitesAdvice is back again with another content. Now, we are going to discuss How to Build an Amazon Affiliate Website in 2020.

Many people also decide to add elements to their current blogs or websites as part of an Amazon affiliate plan Really it is up to you. To keep this post to the point, however, we’ll show you how to create an Amazon affiliate site from the ground up. If you have tried to get a business off the ground or consider starting a business, now is your chance. We cover all you need to know to start your own very successful Amazon affiliate website and eventually your online dream job.


It’s important to get to the heart of why you want to start an Amazon affiliate site first, before we jump in. To begin with, Amazon has a very low payout for affiliates, usually around the 1-3 per cent mark. Don’t let that dissuade you though. There are some very high-ticket products that you can sell that will still give you a decent amount of income per sale. In some cases, you only have to sell 2-3 items a day to move through the mark of $100/day.

That said, there are many reasons why people would decide to start an Amazon affiliate website, the most common ones are listed below:

  • They are relatively easy to start, which makes it a great way to start and learn the Internet marketing ropes.
  • They have a clear path to make profit from development.
  • The “cookie” from Amazon allows you to earn revenue from other items besides the one you support.
  • Amazon has already built in authority so at your end there is less “selling”.
  • If you choose the right product there are plenty of opportunities.
  • Post review can get good traffic and is relatively easy to create.
  • Such sites can easily be scale-up if you choose the right niche.
  • May yield good money in the long run.

That said, there are also some disadvantages to setting up an Amazon affiliate website you might want to know about:

  • Amazon commissions often fall below other affiliate programs.
  • Creation of review-oriented content can over time become quite repetitive.
  • Building links and the ranking take time and energy.
  • Today Amazon niche sites have to be carefully designed to last for the long term.


The following question always comes up when creating a website: Should I create a website about what I’m passionate about? This is a tough question to answer, for it has no cut and dry answer. It depends entirely on what you’re indeed passionate about. For example, if your passion is underwater basket weaving, there is probably not a sufficiently large market supporting that to generate revenue through the sale of affiliate products (I could be wrong). On the other hand, if you’re passionate about dogs and enjoy buying the latest high – end pet accessories, then you might have a niche with which you can work.

If choosing a niche, make sure that it is in a field in which you wouldn’t mind writing for the long term. But also, keep in mind that it’s often easy to become passionate about something once it begins to bring money month after month into your bank account. Below we delve into a cycle of niche exploration that will help you get started in selecting the best niche for your business objectives.



You’ll need to pick a niche to target before you move into building your platform. The development of a website that reviews every single Amazon product under the sun will do no good for anyone. You will need to narrow down your audience and the items you will be selling to have a successful site. To actually work for an Amazon affiliate site, you will need two things:


Most of the partner website traffic should come from product – related searches, and product reviews. In general terms such as “Blendtec 570 vs Vitamix 5300” or “greenworks mower vs black and decker” will be more long – tail terms. The traffic coming from keywords like these will be very focused, because the searcher wants to buy something. These searches indicate the individual is just searching for more details so that they can make an informed purchase decision.

It is best to avoid keywords such as “how to build a treehouse” or “homemade coffeepot” (in your initial research), as keywords such as these are more informative and will not directly translate into a sale. We do however illustrate how you can integrate keywords of this kind into your overall content strategy. The amount of traffic required to have a successful site will depend on the price of the products you promote and the rate at which your site will convert visitors to buyers. Sometimes, to have a very profitable site you don’t even need a large amount of traffic.


If you’re going to be mainly promoting Amazon products, selecting a set of products that has a relatively high price point is important. After all, making a solid income off promoting $1 – 5 products are hard, because Amazon’s commission is so low. Items with a higher price point, such as high – end appliances , furniture, BBQs, blenders and juicers, or bikes can at least cost you over $50 a sale.

But if you can’t find a high – end product series you ‘d like to promote don’t let this deter you. If the volume is high enough, you can still earn decent income by promoting cheaper produce. We also point to an example below that promotes books solely through Amazon and still makes good commissions. Note, the Amazon cookie remains available 24 hours a day. So, you’ll receive an affiliate commission for any products purchased during that period of time.



Once you’ve done all the heavy niche selection lifting, keyword research and competition analysis, then finally you can start building your site. It is critical that we do not miss all the above steps. You would hate spending months on a site, only to learn that it is not going to be profitable at all. All this tough work for nothing.


When you choose a domain name you’ll want to choose an official domain, this doesn’t limit your website’s ability. For example, might sound like a good choice, but then just writing about outdoor grills is limited. Once your site becomes more advanced, something like will allow you to expand your site to different niches.

This will help ensure that your domain name won’t restrict you into the future. Today’s online success is all about long term thinking. From a number of sources, you can buy your domain, we suggest Namecheap, Hostgator or Bluehost, and many other domain registrars. We’ll assume, for the sake of this illustration, that you purchased your domain from Namecheap. Once you buy your domain you will need to point it to your web host. Yeah, you’ll actually have to buy your hosting before you set it up, but we’ve included it as a guide here.


Your NameCheap dashboard will show all the domain names you acquired via their service. We will be editing the nameservers, so they refer to your web host (bought below). To the far right of your domain name, press the’ Manage’ button. All relevant information on your domain will be brought up here. Browse to where it says ‘Nameservers’.

Click ‘Add Nameserver’ and input the nameserver information you received from your hosting provider. It should look like what’s shown below. This will have your domain name pointed towards your servers.

  • 1st Nameserver:
  • 2nd Nameserver: