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Hello there! We at WebsitesAdvice hope that you are doing okay despite the ongoing pandemic. With the onset of COVID-19 that affected businesses worldwide, we are forced to shift to the what we call “new normal”. It forced us to do almost all things without the need for close contacts to alleviate the spread of the virus.

Webinar marketing is a vital plan for B2B businesses, and many consumer brands are also turning to it for their own B2C marketing efforts. Particularly right now–with COVID-19 pushing so many companies to transfer in-person events and sales meetings into a virtual environment. Webinars give you the chance to develop a more intimate relationship with your audience, get deeper into the issues that concern them, and build your brand as a place where people can come to get important info. Nonetheless, we ‘re not here to think about what makes a great webinar here today. Alternatively, we ‘re going to run through some of the best webinar marketing platforms available now to get your own webinar strategy up and running. We ‘re going to run through the features, pros and cons of each platform, plus a brief explanation of what each platform is best suited to–all you need to choose the right webinar platform for your needs.

1. DEMIO

Demio is one of the best webinar platforms available today. While many other platforms are outdated and have failed to keep up with the times, Demio offers a modern and powerful platform. Unlike many webinar platforms, which offer automated or live webinars, Demio offers both, as well as an option for hybrid mixes of pre-recorded and live recordings. At Venture Harbour, we use automated webinars for many of our ventures. As you can see below in the far column, we were able to double the percentage of attendees on our webinar from 39% to 80% by switching from live webinars to automated and hybrid ones.

DEMIO FEATURES:

• “Stay Registered” series: Enable people to sign up for an ongoing series of webinars once.
• Private Chat: Users have the option of sending private messages to event coordinators or public messages that are available to everyone.
• Branded Registration Page: To keep things in harmony with your brand.
• Like Live Replays: Automate replays of your webinars to build mailing lists.
• Analytics: Insights about your webinar results.

Marketers who want to have a dedicated webinar platform with automatic replays but put more emphasis on live events. Eventually, for non – profit and educational organizations that have been forced to operate online due to coronavirus, Demio gives these businesses a 50 % discount.

2. WEBINARNINJA

Of all the tools in this post, WebinarNinja gives Demio the biggest run for its money. Used by the likes of AppSumo, BareMetrics and John-Lee Dumas, WebinarNinja have nailed all of the little details that you wished for in a webinar platform. From integrations with every major CRM system, to timed offers, and built-in email notifications, WebinarNinja is designed to do one thing extremely well; Help you convert attendees into customers. The platform is extremely well-designed, and while many webinar software platforms skimp on their landing pages, WebinarNinja offer a beautiful variety to choose from.

WEBINARNINJA FEATURES

• Paid Events: Carry out free webinars or pay virtual summits
• Ad Tracking: Insert your Facebook Ad tracking pixel
• Automated & Hybrid Webinars: Run fully automated replays on a schedule, or combine live elements with pre – recorded ones.
• Integrations: Integrate with over 1,000+ apps via Zapier
• Multiple Presenters: Have one or multiple presenters
• Analytics: Reporting about your performance on your live webinar.

Frankly, it’s another great option for marketers and businesses looking for a modern and reliable webinar platform. If you’re running a small webinar for under 100 attendees, WebinarNinja is slightly more competitive on price, but if you’re running a virtual summit or have a larger audience up to around 500 users, we would recommend Demio. If you’re running a webinar even larger than that, or require extremely low-latency, our next option may be an even better option.

3. JETWEBINAR

JetWebinar is yet another modern tool for hosting webinars and virtual conferences. What’s particularly impressive about their site is how they manage scale –they appear to be lagging less than 300ms for events with more than 10,000 participants! Having conducted webinars in the past with 50 – 100 audiences having a delay of 5 – 10 seconds, I can testify that this alone grants JetWebinar a position above many more traditional platforms (which are stuck to old technology). If we’re truthful, JetWebinar isn’t the best – looking platform, and although it has most of the key features (such as automated webinars, on-demand replays, and landing pages), it isn’t as polished as Demio.

JETWEBINAR FEATURES

• Automate webinars:Schedule a webinar to replay all day long at set times.
• Just-In-Time Webinars: Tells users that a webinar is just about to begin, enabling them to sign up on – the-spot.
• Block night-time viewing:Stop playing your webinar through the night to be realistic about the illusion of live webinars.
• Interactive live chat:Speak to live attendees in real time.
• Time zone auto-detection:Sets your webinar plays to different time zones automatically, so that you only need to plan things once.
• Free training:Profound tools for creating webinars
• Analytics:Insights about how the webinar approach performs.

JetWebinar is the platform for large scale webinar events where latency is a key consideration. If you’ve used other well-known services, you know how painful delayed connections can be when attendee numbers increase – and this is precisely the problem JetWebinar have solved. However, it’s important to consider that this isn’t the slickest platform, nor is it the most up to date with marketing and sales tools. If you want that, you’ll want a platform like Demio.

4. GOTOWEBINAR

GoToWebinar is a popular Demio alternative that allows you to stream live webinars and send recordings to the attendees once they’re finished. It is a solid platform but less features come with it than Demio or WebinarNinja and you don’t get any of their automation or scheduling functionality. GoToWebinar’s main frustration is the limitations you’ll get on its products. For starters, you ‘re limited to 100 participants per webinar on the Starter package, and prices increase dramatically if you want to lift your limits.

GOTOWEBINAR FEATURES:

• Live Webinars:Online webinars streaming and later exchanging recordings with participants.
• Custom Landing Page Forms: To invite people to register for your webinars.
• Email Notifications:Reminding people of your webinar event
• Engage:During your webinar you may use live chat, polls and send files to members of the audience.
• Analytics:Reporting and analytics Of your performance on webinars.
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GoToWebinar is simple to use as a website, and a great all-round marketing tool for webinar. Yet, in contrast to Demio and WebinarNinja, it falls behind for marketing and sales purposes.

5. WEBEX

WebEx is more than just a webinar platform, combining a wider array of features to hold online meetings, events, training sessions, interactive presentations and team collaboration. This sets it apart from the tools that we’ve been looking at so far, though the price is very similar. So, compared to GoToWebinar, you get a lot of features for your money and a whole different set of features to Demio.

WEBEX FEATURES

• Webinars and Video Conferencing:You can host a variety of live events, meetings, and workout sessions.
• Chat and Brainstorming Tools:Interactive whiteboard and other collaborative tools
• File Sharing: The opportunity for better workflow to share files and software.
• Call Back:Automated calls that invite people to attend a webinar.

What you do not get with WebEx is a webinar marketing tool dedicated to it. This is primarily a suite of video conferencing that also provides webinars and other live events. It is far more than a webinar tool but maybe not the best marketing tool for webinars. It is intended for companies without the marketing features that want a single, powerful video communication system.

6. GETRESPONSE

GetResponse is a trading email marketing platform, but it also comes on most of its plans with good webinar features. So, if you’re looking for a single platform that provides email marketing, webinar marketing and simple automation, it might be a good choice for you.

GETRESPONSE WEBINAR FEATURES

• Quick Scheduling:Select your dates, times and create custom URLs for your webinars in moments.
• YouTube Integration:Boost your audience with YouTube integration.
• Recordings:Record your webinars, download and share with whoever you want.
• Engagement:Engage viewers with dynamic presentations, interactive whiteboard, videos and live chat.
• Security: SSL-encrypted URLs and you can choose whether your webinar is open to everyone or password-protected.
• Analytics:Reports and analytics on your webinar attendance rates and other metrics.

GetResponse offers some impressive webinar features-especially for a platform which is primarily an automation tool for email and marketing. With some of the specialist webinar marketing tools, it is not up there but it was never intended to. Anyway, if you are following a general-purpose marketing automation tool with some decent webinar features, it is a good option. It is ideal for marketers who want a single platform for email, marketing automation and webinar features, but do not need industry – leading resources.

7. CLICKMEETING

ClickMeeting is another dedicated webinar platform and it provides pretty much all the functionality at this point you would expect. Only the automatic relay functionality is lacking, yet again-but you can record webinars and save them for sharing.

CLICKMEETING FEATURES:

• Sub-Accounts: Assign webinar tasks to different people in your team.
• Customization: Personal invites, webinars designed and “waiting rooms”
• Recordings: Record your webinars, download and share with whoever you want. Capture, download and share your webinars with whomever you wish.
• Engagement: Engage viewers with dynamic presentations, whiteboard interactive, videos and live chat.
• Analytics: Reports and feedback on the attendance rates for the webinar and other metrics.

ClickMeeting gives a run for their money for the best webinar tools, offering some unique features that you won’t get anywhere else. How helpful they really will be to you depends on what you are looking for but I wouldn’t say any of these additional features are important. But that’s up to you, to decide. Serious webinar marketers definitely should take a look at this one.

8.LIVESTREAM

Livestream is by no means a webinar forum but a framework designed to create live streaming in a studio-like way. The idea is to use multiple cameras for high – end projects, including corporate webinars, professional audio equipment and lighting. So, Livestream does not come along with any of the webinar marketing features that we’ve concentrated on in this article so far. Rather, it provides a platform for streaming high quality live productions, and how you use that is up to you.

LIVESTREAM FEATURES:

• High-end Production: Livestream a professional film crew development suite and exports to the market.
• Advanced Editing: Including auto switches, overlays of graphics, images inside pictures and a green screen.
• Social Media Integration: Access your audience via Facebook Live, YouTube, Twitch and Twitter.
• Engage Audiences: Feed with a moderated chat.
• Analytics: Insights into viewership and other key metrics from your productions on Livestream.

Sadly, this is not a webinar platform and you don’t get any of the marketing tools that we’ve been looking at up to now. But you do get a live event production software standard that doesn’t come close to any of the other choices in this list. Brands producing live video content of professional grade for streaming across online platforms-optionally included webinars.

Sadly, this is not a webinar platform and you don’t get any of the marketing tools that we’ve been looking at up to now. But you do get a live event production software standard that doesn’t come close to any of the other choices in this list. Brands producing live video content of professional grade for streaming across online platforms-optionally included webinars.

9. WEBINARSONAIR

WebinarsOnAir places itself as a service from a network of this kind that offers “all the webinar features you need” For sure, it’s a bold claim, but it’s backed up by a lot of the key features we’ve been searching for in this tool selection – plus a few unique ones to brag about.

WEBINARSONAIR FEATURES:

• Tracking Pixels:A new feature for remarketing which sets you up on AdWords.
• Automated Webinars:You can replay your footage of the webinar as evergreen material.
• Monetization Options:Prompt viewers to move product offerings to popup style.
• Engagement:Ask your audience for polling, surveys, and chat functions.

All in all, WebinarsOnAir is providing an impressive list of features in this category against any of the other devices. Yet it still seems to neglect some vital marketing features and never really feels like a forum for professional grading. This should be considered by brands who need to do webinar marketing on a budget.

10. ZOOM

Zoom is a general-purpose video conferencing tool that provides solutions for business meetings, collaboration and dedicated webinar. There is no webinar automation available with Zoom but if all you need is live webinar hosting you get a reliable system for an extremely modest price tag. Low prices come at a cost, however, and the webinar marketing features with Zoom are very little in the way.

ZOOM FEATURES:

• Interactive: Up to 100 interactive video participants for webinars with large panels of speakers.
• Integration: Broadcast your webinars to Facebook Live and YouTube.
• Controls: Mute/unmute speakers for full control over participants.
• Interactive: Polls, Q&As and live chat for engaging viewers.
• Closed Captioning: Provide text captions for hard-of-hearing audiences or people using devices on mute.

As a tool for video conferencing, Zoom is a feature – rich platform that will fulfill most corporate business needs. As a webinar tool, live broadcasts are well-suited, especially if you have a large panel of speakers waiting to speak for their turn. Businesses that need an all-in – one video conferencing tool that includes broadcasting live webinars should consider Zoom.

SUMMARY

There are some great webinar platforms on this list and a few outside bets that cater to more specialist needs. For us, Demio and WebinarNinja came out on top as we were looking for a webinar marketing platform specifically. Few platforms can match these two in terms of marketing features and automated/hybrid webinars. The right webinar platform for you, depends on your specific needs, of course. However, we can fully recommend taking a closer look at the options we’ve covered today by trying out a few free trials.

Thank you so much for your time. Do you have any comments or have you used any of the platform listed above? Write them down below and let’s discuss!